Search results for "Source credibility"
showing 7 items of 7 documents
Using Power as a Negative Cue: How Conspiracy Mentality Affects Epistemic Trust in Sources of Historical Knowledge.
2018
Classical theories of attitude change point to the positive effect of source expertise on perceived source credibility persuasion, but there is an ongoing societal debate on the increase in anti-elitist sentiments and conspiracy theories regarding the allegedly untrustworthy power elite. In one correlational ( N = 275) and three experimental studies ( N = 195, N = 464, N = 225), we tested the novel idea that people who endorse a conspiratorial mind-set (conspiracy mentality) indeed exhibit markedly different reactions to cues of epistemic authoritativeness than those who do not: Whereas the perceived credibility of powerful sources decreased with the recipients' conspiracy mentality, that o…
A model to assess the behavioral impacts of consultative knowledge based systems
1997
This paper develops a research model to study the behavioral impacts of consultative knowledge based systems (KBS). An experiment was conducted with 36 experienced MBA students in marketing management to explore to what extent their decisions were affected by the following factors: user participation in updating the knowledge-base of the KBS, ambiguity of decision setting, routinization of usage, and source credibility of the expertise embedded in the KBS. Results show that ambiguity and source credibility affect user acceptance of the KBS recommendation and cause them to revise decisions. Implications of these findings for the design of consultative KBS are discussed.
Hope You’re Not Totally Commercial! : Toward a Better Understanding of Advertising Recognition's Impact on Influencer Marketing Effectiveness
2022
Social media influencers (SMIs) have become an effective channel for reaching targeted customers. The present study explores the influence process of advertising recognition on consumer responses in the SMI marketing context. The authors examined an Instagram post featuring the endorsement of a brand and created an experimental design with four conditions related to advertising recognition and the parasocial relationship. Findings from a partial least squares structural equation modeling procedure indicate that advertising recognition results in overall negative consumer responses to SMI brand endorsements. The results also indicate parallel mediating effects of source credibility and atti…
Sleeper effect from below: Long-term effects of source credibility and user comments on the persuasiveness of news articles
2018
User comments on news websites are a controversial element of online communication. Various studies have reported the negative effects of comments criticizing the related news articles on readers’ attitudes toward the issues described in these articles. However, these findings are mostly based on measurements directly after the reception of comments. No research has investigated the long-term effects of comments on readers’ article-related attitudes and compared them with the effects of cues emanating from the articles themselves. Therefore, this study transferred the sleeper effect in persuasion to news sites with comment sections. In a 2 × 2-experiment, the persuasiveness of an article w…
Selective attention in the news feed: An eye-tracking study on the perception and selection of political news posts on Facebook
2018
Social networking sites such as Facebook are becoming increasingly important as a source for news. However, few studies have investigated what drives attention to content within the news feed and what influences the selection of news posts. We hypothesized that attitude consistency, the credibility of a source, and comments of other users raise interest in a news post in the news feed and influence the selection decision. A 2 × 2 × 2 laboratory experiment ( N = 103) using eye-tracking measurement showed that attitude consistency did not influence attention distribution in the news feed, but users preferred to select news posts with content reinforcing their attitudes. Participants spent mor…
Credibility as a Key to Sustainable Advertising Success
2014
This paper addresses the operational part of sustainable marketing, especially advertising with sustainability. This form of advertising has to consider particularly the aspect of credibility since the social-ecological value of a product is often not evident for the consumer. Therefore, credibility represents an essential competitive advantage for companies who offer sustainable products. The purpose of this paper is to identify the determinants which are decisive for the credibility attribution of sustainable advertisement in order to achieve an improved comprehension of the latent construct and a more credible design of this type of advertisement. In addition, the actual influence of cre…
Sourcing practices in online journalism : an ethnographic study of the formation of trust in and the use of journalistic sources
2017
Arguably one of the most important factors of journalistic quality is careful source selection. Studies on online journalism have revealed working conditions which may lead to poor sourcing practices. This article seeks to answer the following questions: What sources do online journalists use, and how do they rationalize their sourcing practices? A total of 17 Finnish online journalists in 7 newsrooms were observed and interviewed over their practices of source searching, evaluation, and use. The study revealed five distinctive rationales of source use, which I call trust discourses: the ideological, the pragmatic, the cynically pragmatic, the consensual, and the contextual trust. Different…